The Cost of Not Caring for Your Skin: What Women Over 30 Need to Know

As we move into our 30s and 40s, skincare stops being a luxury and becomes a necessity. Gone are the days when we could sleep in makeup, use harsh foaming cleansers, or skip the moisturiser without consequence. Our skin changes—collagen production slows, elasticity reduces, and environmental stressors begin to leave a lasting imprint. But one of the biggest—and most overlooked—costs of not caring for your skin lies in the products you do use.

The Hidden Damage of SLS (Sodium Lauryl Sulfate)

Many mainstream cleansers and facial washes still contain Sodium Lauryl Sulfate (SLS), a foaming agent that gives that satisfying “lather” we often associate with cleanliness. But here’s the truth: SLS is a known skin irritant. It strips away the skin’s natural oils, disrupting your moisture barrier and leaving your complexion vulnerable to dryness, redness, sensitivity, and premature ageing.

For women over 30 and 40, this is especially damaging. As skin naturally becomes drier and thinner with age, it needs support—not stripping. Continued exposure to SLS can lead to inflammation and even trigger issues like eczema, rosacea, or persistent dullness. If you’ve ever wondered why your skin feels tight after washing or your moisturiser doesn’t seem to "sink in" anymore, SLS might be the culprit. If you made just one skincare change and had to use just one product, switching to an oil based cleanser and ditching the harsh foaming cleansers would be the one thing that would make the biggest difference. 

Oil cleansers with oils such as jojoba and castor penetrate deep into the pores, lifting our impurities and then with built in emulsifiers rinse away easily with water. Skin is left clean, soft and supple and hydrated. No more tight dry skin!

Why Natural Oils Matter

The good news? Your skin has a powerful ally in natural plant-based oils. Unlike synthetic ingredients or harsh surfactants, oils like rosehip, jojoba, avocado, and almond oil mimic the skin’s natural sebum. They hydrate, protect, and deliver vital nutrients like fatty acids, antioxidants, and vitamins directly to the skin.

In fact, incorporating oils into your skincare routine can help rebalance moisture levels, reduce fine lines, and give your skin that radiant, dewy glow many of us chase with expensive serums. Oils such as hemp, rosehip and Pomegranate found in our oil serums also support your skin’s barrier function, protecting it from pollution, harsh weather, and the natural ageing process.

What’s the Real Cost?

The cost of not caring for your skin isn’t just fine lines —it’s inflammation, sensitivity, uneven tone, and a loss of confidence in how you look and feel. Worse still, using harsh products can create a vicious cycle: you strip your skin, it overreacts, and you invest more in quick fixes that don’t address the root cause.

Investing in natural skincare—especially products that are free from SLS, parabens, synthetic fragrance, and other nasties—isn’t indulgence. It’s self-respect for your skin. It’s protection. And it’s your way of saying: I’m worth taking care of.

Your Skin, Your Future

Your skin tells your story. Let it reflect care, nourishment, and vitality—not neglect. Switch to gentle, natural formulas rich in botanical oils, and you’ll see the difference—not just today, but for years to come.

Shop our 100% natural skincare line, rich in potent bioactive ingredients that care and support your skin.